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Johan Gagneux
FREN

Emil Frey · Geneva

Aston Martin
Brand Manager

Johan Gagneux · Sales & Marketing · Emil Frey Geneva

Valhalla · © Aston Martin Lagonda Limited

The brand

A hundred and thirteen years of cars worth telling.

From the Kensington workshops of 1913 to today’s hypercars, Aston Martin has crossed the century holding on to one simple idea: mechanical beauty is built by hand, and it is meant to be passed on. That heritage is the raw material of my trade.

Vanquish · © Aston Martin Lagonda Limited

The current range

Five ways of being an Aston Martin.

Imagery © Aston Martin Lagonda Limited, reproduced by agreement for the presentation of the models. Links lead to the official site.

Geneva & French-speaking Switzerland

The brand has a Geneva address again.

Since January 2026, Emil Frey has represented Aston Martin exclusively in French-speaking Switzerland. The showroom lives on Route des Acacias, minutes from the lake. Sales, commissioning and service are under one roof.

Aston Martin Geneva · Emil Frey SA
Route des Acacias 27, 1227 Les Acacias
+41 22 308 10 30

Sales: Monday to Friday, 8am to 6.30pm. Saturday, 9am to 4pm.
Service: Monday to Thursday, 7am to 12pm and 1pm to 6pm. Friday until 5pm.

The site on emilfrey.ch
What we offer

Four ways into the marque.

Everything below is handled in Geneva, on Route des Acacias. Write to me and I will put you in touch with the right department.

Aston Martin Geneva showroom, Route des Acacias

New and pre-owned sales

The full range, from Vantage to DBX707, and Timeless certified pre-owned cars: Aston Martins inspected and warranted by the marque. Around fifty new cars and thirty pre-owned are available across the Emil Frey network.

See the cars available
Aston Martin boot with matching luggage

Q by Aston Martin

The marque’s commissioning programme. A colour that does not exist yet, a chosen hide, trim matched to a piece of luggage: Q takes over where the configurator stops. Commissions are prepared at the showroom, with Gaydon.

Prepare a commission
Aston Martin Geneva workshop, Vantage Roadster and DBX on ramps

Service and maintenance

Aftercare Intensified brings together routine servicing, Momentum roadside assistance and the Pinnacle extended warranty. The workshop is on site, on Route des Acacias: marque-trained technicians, genuine parts, collection and delivery.

Book an appointment
Aston Martin leather interior

Test drive

The simplest way to make up your mind. A slot, a road of your choosing, as long as it takes. Test drives are booked through the dealership.

Request a test drive
Part exchange and purchase

We are interested in your car.

Emil Frey buys cars, both in part exchange and outright. Aston Martin first, but not only: the group represents some thirty marques and knows what to do with a good car, whatever the badge.

Private owners

You are selling your car, or thinking of changing it. Describe it to me: I have it appraised and come back to you with an offer from Emil Frey SA.

Dealers and traders

You have a car that deserves better than your forecourt, or a trade-in that does not fit your network. Send it my way. Trade to trade moves quickly and without detours.

The offer is made by Emil Frey SA. I receive your enquiry, qualify it and put you in touch with the right department.

Aston Martin Geneva showroom
Aston Martin DB12 in Gstaad
Marketing and partnerships

A marque is shown as much as it is sold.

My work does not stop at the showroom. The marque also lives outside: on a polo field in Gstaad, in a watchmaker’s salon, over a weekend arranged for owners. These occasions are built with partners who speak to the same clients we do.

If you run an event, lead a house that shares this clientele, or are looking for a motoring presence that does not jar: let us write to each other.

Contact

Let’s talk.

A question about the marque, a test drive to arrange, a car to offer, a partnership to imagine: write to me, I answer personally.

Aston Martin Geneva Route des Acacias 27, 1227 Les Acacias
+41 22 308 10 30
info@astonmartin-geneva.ch