Not a brand you join by accident.
Since 1 September 2026 I have looked after the Aston Martin marque at Emil Frey in Geneva: sales, marketing and service, for the whole of French-speaking Switzerland.
Twenty-five years in sales have taken me from Peugeot showrooms to the salons of high jewellery at Van Cleef & Arpels, then to running BMW and MINI sales. In recent years I have built digital platforms for automotive retail and healthcare. Aston Martin brings together everything those trades taught me: the exceptional object, the long relationship, and the precision of digital work.
Emil Frey has represented the brand exclusively in French-speaking Switzerland since January 2026. The chapter is new, the team is in place, and the region’s clients deserve a house worthy of their cars. That is the work waiting for me, and I am looking forward to it.
Twenty-five years around the same trade.
Selling exceptional objects asks for the same things everywhere: time, precision, and a relationship that outlives the transaction. Each house taught me its part.
-
1999
PeugeotSales adviser
Nine years of new cars and used stock. The foundation of the trade.
-
2008
Van Cleef & ArpelsRichemont Group · high jewellery
Geneva, St. Moritz, Place Vendôme. An international clientele and the discipline of bespoke.
-
2010
Mercedes-BenzGroupe Chevalley, Geneva
Key accounts, fleets and leasing. Back to the motor car, from the top.
-
2015
BMW / MINIDIMAB Group · head of sales
A target of 2,000 vehicles a year, a team to recruit and train, and the first digital projects.
-
2022
Automobiles SennAMAG network · digital marketing
Multi-brand sales platforms, automated pricing, SEO at scale. Digital in the service of retail.
-
2026
Aston MartinEmil Frey Geneva · brand manager
Sales, marketing and service for French-speaking Switzerland. The chapter that begins.
Let’s talk.
A question about the marque, a test drive to arrange, a car to offer, a partnership to imagine: write to me, I answer personally.
+41 22 308 10 30
info@astonmartin-geneva.ch